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From a home laboratory to a successful company

Our story

Our Gaia Naturelle story

Hi! I'm Anja and I want to be young forever. Just like you who are reading this ;) So begins the description of my story, which over the years has turned into our story, which we are co-creating with my employees at Gaia Naturelle.

I have always been open and honest about my story because I am aware that I am not the only one who is constantly facing internal struggles. I believe that my story can encourage someone to take their destiny into their own hands.

We all have these inner struggles, probably even you who are reading this. They may not be the same as mine, but that does not make them any less important. Today I face completely different challenges, but one thing will never change.

 My honesty with my family, with my employees, and, ultimately, with you, who are buying my product or just thinking about buying it. I hope you can feel that from this note.

The beginnings of Gaia Naturelle 

How did it all start? It all started mainly out of my own need to maintain a youthful appearance. Until I was about 25, I didn't even think about wrinkles, aging skin, about aging bodies.

Today, after three pregnancies and childbirths and all that entails, it's different. I started to notice changes in all parts of my body.

When I was unemployed after my third maternity leave, I entered a world of new opportunities, entrepreneurship. Based on my experience and a strong desire, I focused on the anti-age industry and started developing natural cosmetics.

Knowing that no cosmetic can help if the skin is not nourished from the inside, we developed the Collagen Shot dietary supplement, the recipe of which includes everything for a "good look" or for a more youthful appearance of the skin, hair, nails and overall well-being.

Collagen has been the most effective anti-aging dietary supplement for more than a decade, but MSM has recently gained a lot of value in the beauty supplement industry.

I myself wanted a different product. A product that includes more active ingredients and that's how Collagen shot was born.

But you probably already know all this. You can see my story and the story of the creation of Collagen Shot here

Where are we today? How did we evolve from a home workshop to a company that we have successfully positioned on the market despite the competition?

Anja Bordon

Natural cosmetics

What does Gaia Naturelle stand for?

Gaia Naturelle is writing a story in which many people can find themselves. There are many providers of dietary supplements and natural cosmetics on the market, but... Our products are not just 'products', they are the result of a life journey.

Exploring options that could help me nourish my exhausted body, strengthen my brittle nails, curb hair loss and nourish my dry skin has led me to where I am today.

Our vision is to help people maintain a youthful appearance.

Maintaining a youthful appearance depends mainly on our lifestyle, eating habits, and exercise patterns. So dietary supplements are just the icing on the cake or the "cherry on top".

Where is Gaia Naturelle today?

My story started at home when I turned my children's room into a laboratory. Today, I have a thriving business with 6 employees.

Sometimes it probably feels like I've been in business for a long time. But I'm not, not for a long time. We are the ones who take care of the Slovenian part of Gaia Naturelle.

Tea, Tjaša, Tina, Tadej, Miha, Špela and me. Each with their own role, sometimes all in all roles. That's the way it is in small companies, and I think that's what keeps the spirit alive, when we are all for one, one for all.

It's probably also worth mentioning here that since Start it up, Slovenia! TV show we have launched 8 new products and successfully expanded into many foreign markets. You can buy our collagen on holiday in Dubai, in Canada, in all the countries of the former Yugoslavia, and more.

Thanks for wherever Collagen Shot is today must go to you, who have given my product a chance and shared your experiences. The countless positive responses and pictures I receive from you on a daily basis give me confirmation that I have created something truly remarkable.

Our story - Gaia Naturelle team

Anja Bordon Family


I am a mother of three children, a partner to one husband, and a researcher of new possibilities.

My dearest Miha and I created three little kiddos. We are parents to twelve-year-old girl Gaja, nine-year-old Maks, and seven-year-old Luka. In one word, our life is very interesting. I dedicate quite a bit of my free time to exploring life, I am very close to various "alternative methods" of discovering freedom and discovering new possibilities. 

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